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Overview

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As circular economy principles move from strategic aspiration to commercial imperative, marketing and sales leaders face a defining challenge: how do you translate sustainability goals into customer value, revenue growth, and competitive advantage?

The Circular Advantage Toolkit – developed jointly by Clarasys and Exeter Centre for Circular Economy – offers a practical answer. Structured around four stages of commercial transformation (Identify, Position, Co-ordinate, and Measure), it provides the frameworks and tools to move from linear to circular go-to-market strategies.

This webinar offers a first look at the toolkit and offers exclusive industry insights on how top brands position and promote circular products that create value for people, profit, and planet.

Who should attend? This session is aimed at marketing and sales leaders, sustainability and strategy professionals, and academics with an interest in the commercial dimensions of circular economy transition.

Meet the Business Leader Panel

Harri Lockett, Circular Manager at Selfridges

As Circular Manager at Selfridges, Harri’s role is dedicated to scaling all of Selfridges’ circular business models that sit under the Reselfridges banner – Pre-Loved, Resell, Repair, Refill and Recycle. Harri leads the strategic development and operational execution of these business models, driving innovation, commercial performance, and customer engagement, and ensuring that circularity remains a key pillar of Selfridges’ strategy and customer experience.

With over 10 years professional experience in sustainability and communications across retail and FMCG, Harri worked for Pernod Ricard Winemakers as Sustainability Communications Manager, overseeing the sustainability strategy, governance and engagement to drive progress towards sustainability targets and demonstrate sustainable wine credentials to consumers and partners. She has previously worked at global communications agency Weber Shandwick, leading the sustainability communications for ALDI Australia, and started her career with the United Nations Global Compact – the world’s largest corporate sustainability initiative.

Next guest TBA

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Join us for our latest Exeter Centre for Circular Economy webinar: “How Standards of Good Practice Accelerate Trust in the Circular Economy”.

Recent research from the British Standards Institution (BSI), in partnership with the Cambridge Institute for Sustainability Leadership, has highlighted the critical tipping point at which trust in circular practices is established – a point that can unlock widespread adoption and accelerate the transition to a circular economy.

With resources under increasing pressure, businesses must develop new skills and foster cross-functional collaboration to embed innovation across product development and operations. To achieve impact at scale, a shared language and agreed rules of engagement are essential.

Standards such as BS 8001 provide the clarity, consistency, and comparability needed to build confidence in the quality and sustainability of circular practices, enabling organisations to align strategies and accelerate circular adoption.

This session will explore how standards of good practice can enhance trust, support innovation, and drive systemic change across sectors.

Speakers

• Sara Walton – Circularity & Net Zero Lead, BSI
  Sara co-led BSI’s study on accelerating circular adoption with the Cambridge Institute for Sustainability Leadership and supports SMEs with sustainability needs, including the recent publication of BSI Flex 3030: Net Zero Transition Plans for SMEs.
• David Fatscher – Interim Head of Standards (Sustainability & ESG), BSI
  David leads BSI’s programme of sustainability and ESG standards, including the development of tools to improve ESG performance and awareness of IWA 48, ISO’s new guidance on embedding ESG into organisational culture.

Host

• Professor Peter Hopkinson – Co-Director, Exeter Centre for Circular Economy

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In four weeks, gain strategies to transform your supply chain and drive value. This course equips professionals to lead circular initiatives and network with peers.

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Develop the skills and understanding to successfully introduce Circular Economy principles into your organisation and close the implementation gap.

Delivered by the University of Exeter Business School’s Centre for Circular Economy, and supported by the Ellen MacArthur Foundation, our Circular Economy Masterclass offers you the opportunity to learn directly from leading experts in the field of Circular Economy.

This 6-week online course goes beyond the basics, giving you an understanding in value creation, capture and scaling and the capabilities required at different stages. Managers engaged in Circular Economy share insight into successful case examples and can give practical advice on how to overcome barriers and make the case for change within your organisation. Please get in touch below – we will be happy to help with any questions and complete your registration.

Costs

Standard Price: £1,750

If you are part of the Ellen MacArthur Foundation network, please get in touch with your primary contact for registration options

Duration 6 weeks
Next cohort: 5^th October 2026 – 6^th December 2026

Download Brochure

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This free insightful webinar with fantastic speakers is a must for anyone passionate about Circular Fashion.

Hosted by Fiona Charnley, Co-Director of the Exeter Centre for Circular Economy, with guest speakers:

• Dr. Merryn Haines-Gadd, Senior Specialist for Textiles at WRAP – “Designing circular business models for fashion: key challenges and opportunities”
• Andrew Rough, CEO of ACS Clothing – “How Advanced Clothing Solutions is enabling the adoption of circular fashion solutions”

Don’t miss this opportunity to gain valuable insights and be part of the circular economy conversation.

Meet The Speakers

Hosted by Fiona Charnley

Fiona Charnley is Professor of Circular Innovation and Co-Director of the Exeter Centre for the Circular Economy. She is Co-Director of the UKRI National Interdisciplinary Circular Economy Hub within the University of Exeter Business School harnessing the UK’s leading research capabilities; creating new knowledge, tools, behaviours and relationships to capture economic, social and environmental value from a Circular Economy.

Fiona has published extensively within the fields of design, innovation and manufacture for a circular economy. She leads a number of government and industry funded research projects on topic including: Digital Technology and as enabler of Circular Innovation, Circular Healthcare, Circular Fashion and Textiles and Business Models for Value Retention within the High Integrity Sectors.

Fiona is Chair of the EPSRC Manufacturing and the Circular Economy Theme Strategic Advisory Board and a Senior Associate of the Cambridge Institute for Sustainability Leadership.

She is also a Co-Investigator of ‘ACCESS – Advancing Capacity for Climate and Environment Social Science’ funded by the ESRC; ‘Connected Everything II’ – An EPSRC funded Network+ to support Digital Manufacturing; ‘EPSRC Innovation Launchpad Network’ – coordinating a programme of Researchers in Residence in collaboration with the UK’s Catapults and the Future Fibers Network+.

Dr Merryn Haines-Gadd, Senior Specialist for Textiles at WRAP

Merryn is a specialist in design and innovation for a circular economy and leads the circular business model activities for the Textiles 2030 programme at WRAP providing expertise on the implementation and scaling of sustainable business models for the textiles industry.

With 10 years+ experience in the sustainability sector, she spent 5 years as a research fellow at the Exeter Centre for Circular Economy at the University of Exeter Business School delivering industry-led academic research, private consulting and executive education that supports business to improve the sustainability of their products and services within the fashion, FMCG, transport, consumer products, and electronics sectors. Key projects include: Circular Revolution – ERDF funded business outreach initiative for Welsh SMEs adopting circular innovation; Manufacturing Immortality – EPSRC consortium exploring the application opportunities and environmental implications of self-healing materials. Through her research and consulting, she has also co-authored industry facing service design and business innovation toolkits that embed circular thinking, such as the ‘Circular Business Model Design Guide’, ‘Creating Customer Experiences for a Circular Economy’ and ‘The Emotionally Durable Design Nine’ as part of her PhD with Philips Lighting. She is also a part of the Design Council Expert Network supporting the council with their design for planet mission.

Andrew Rough, Chief Executive Officer at ACS Clothing

For 25 years ACS have specialised in rental fulfilment and clothing renewal. Since launching in 1997, the business has evolved and expanded and our operations, expertise, and passion for what we do remains the same. After defining and perfecting innovative and scalable fulfilment solutions for the traditional men’s formal hire market, ACS expanded into new markets within the fashion industry and are proud to enable the shift towards access over ownership.

Andrew’s journey with ACS began in late 2009, and his leadership has played a pivotal role in the company’s growth. Under his guidance, ACS has evolved into the largest apparel resale, rental and renewal operation in the UK and successfully established its presence in the United States, culminating in a sale in August 2018. With a career spanning both financial and commercial roles in the industry, including positions with US-listed and UK private companies, Andrew brings a wealth of experience to the webinar. Prior to his time with ACS, Andrew was a Senior Manager with Arthur Andersen. Andrew qualified as a chartered accountant in 1995 after previously graduating from Edinburgh University with a BEng (Hons) Electrical & Mechanical Engineering in 1990.

Andrew’s financial acumen, combined with his extensive industry knowledge, makes him a valuable voice in the pursuit of sustainable and responsible practices within the fashion sector, sharing insights and perspectives on the evolving landscape of sustainable fashion and the critical role of innovative business models. His journey from engineering to apparel presents a unique blend of expertise that is sure to inspire.

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ONLINE WORKSHOP, WEDS 20th NOV 12:00 – 13:30

Join Dr Dan Thorman, Electronics CEctor Project Lead, for an interactive workshop to discuss the key levers to accelerate circular economy adoption for personal, small, and large appliances in the electronics sector.

Leading with preliminary findings from evidence-based research exploring the role of business, governance, and consumers/citizens, Dan will be joined by industry and academic experts for a short panel discussion bringing key questions, provocations and solutions to the fore.

Most importantly, this interactive knowledge exchange session will provide opportunity for you to engage with the debate and input into the research. We’re keen to hear your views and this informal workshop is open to all interested individuals, providing opportunity to discuss the challenges and opportunities of accelerating circular economy adoption in the electronics sector.

Sign up HERE to secure your place.

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Ananda Nidhi, Solar Project Lead, took the audience through the report findings, exploring what a circular solar sector might look like, and the actions to support engagement and practical adoption of CE on the ground. Ananda’s overview provided valuable insights on how embracing the circular economy could provide material, carbon and financial savings, before handing over to our guest speakers who shared the circular economy initiatives in their individual organisations.

If you missed it, you can catch up on the recording below and view the full report here.

Speakers 

Chair: Professor Peter Hopkinson 

Ananda Nidhi, CE Hub Solar Project Lead

Martin Leigh, Technology Director, Grafmarine

Matt Burnell, PhD Candidate at University of Exeter / Founder & MD, ReSolar® Ltd

Watch the presentations and resulting audience discussion now.

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Dani Farrow, Hospitality Project Lead, took the audience through the report findings, exploring what a CE Hospitality sector might look like, and the actions to support engagement and practical adoption of CE on the ground. Dani’s overview provided valuable insights on how embracing the circular economy could provide material, carbon and financial savings, before handing over to our guest speakers who shared the circular economy initiatives in their individual organisations.

If you missed it, you can catch up on the recording below and view the full report here.

Speakers 

Chair: Dr Ryan Nolan 

Dani Farrow – CE Hub Hospitality Project Lead  

Caroline Young – Interior Design Manager, St Austell

Mark Chadwick – Chief Sustainability Advisor, ImpactLoop

Watch the presentations and resulting audience discussion now.

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Gerrard discussed EPR in the clothing sector in the UK, Sophie talked about a report published in the Ellen MacArthur Foundation Policy and Institutions team entitled ‘Pushing Boundaries of EPR Policy for Textiles‘ and Kate discussed the importance of a cross-sector, cross-stakeholder approach to circular design to include environmental science in this area – the key driver behind the UKRI-funded Future Fibres Network Plus.

Watch back the presentations and resulting audience discussion now

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For May’s webinar, Ryan Nolan was joined by representatives from three projects funded through the Innovate UK CR&D fund.  Arie Katz from Roundrack, Seb Saboune from Twist and Karishma Gupta from Eslando Circular Fashion all gave insightful talks on their journey into circular economy as SMEs.

Watch back the presentations and resulting audience discussion now.

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