Webinar: The Circular Advantage Toolkit: A New Framework for Marketing & Sales
Circularity belongs in your commercial strategy. Join ECCE & Clarasys to discover the Circular Advantage Toolkit – real tools, no jargon.
As circular economy principles move from strategic aspiration to commercial imperative, marketing and sales leaders face a defining challenge: how do you translate sustainability goals into customer value, revenue growth, and competitive advantage?
The Circular Advantage Toolkit – developed jointly by Clarasys and Exeter Centre for Circular Economy – offers a practical answer. Structured around four stages of commercial transformation (Identify, Position, Co-ordinate, and Measure), it provides the frameworks and tools to move from linear to circular go-to-market strategies.
This webinar offers a first look at the toolkit and offers exclusive industry insights on how top brands position and promote circular products that create value for people, profit, and planet.
Who should attend? This session is aimed at marketing and sales leaders, sustainability and strategy professionals, and academics with an interest in the commercial dimensions of circular economy transition.
Meet the Business Leader Panel
Harri Lockett, Circular Manager at Selfridges
As Circular Manager at Selfridges, Harri’s role is dedicated to scaling all of Selfridges’ circular business models that sit under the Reselfridges banner – Pre-Loved, Resell, Repair, Refill and Recycle. Harri leads the strategic development and operational execution of these business models, driving innovation, commercial performance, and customer engagement, and ensuring that circularity remains a key pillar of Selfridges’ strategy and customer experience.
With over 10 years professional experience in sustainability and communications across retail and FMCG, Harri worked for Pernod Ricard Winemakers as Sustainability Communications Manager, overseeing the sustainability strategy, governance and engagement to drive progress towards sustainability targets and demonstrate sustainable wine credentials to consumers and partners. She has previously worked at global communications agency Weber Shandwick, leading the sustainability communications for ALDI Australia, and started her career with the United Nations Global Compact – the world’s largest corporate sustainability initiative.
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