Speaker Spotlight: Loic Le Fouest (Marketing and Sales Circular Economy Deep Dive)

What excites you most about presenting on the Circular Economy Deep Dive: Marketing & Sales course?

What excites me is that we’re finally having the right conversation. For years, circularity has been stuck in the sustainability department. This course puts it where it belongs, right at the heart of commercial strategy. We get to move past the ‘why’ and dive straight into figuring out how to build better products, create more valuable customer relationships, and build a more profitable business. It’s a creative and intensely practical challenge.

Why do you think circular economy principles are important for today’s marketing and sales professionals?

Because it’s one of the biggest opportunities to build a competitive advantage. The old linear model of ‘sell and forget’ is a dead end. It’s inefficient and creates transactional, low-loyalty relationships. Circularity gives marketing and sales a new playbook. It’s about creating irresistible offers that are more convenient and valuable for the customer, which in turn builds the recurring revenue and deep loyalty that businesses crave. It’s not a niche ‘green’ topic; it’s the future of commercial growth.

Why would you encourage professionals to sign up for this course?

It’s one of the few courses that truly bridges the gap between world-class academic thinking and real-world commercial action. Exeter has an incredible reputation in this space, and they’ve designed this program to be a practical, hands-on experience. It’s a fantastic chance to get your hands on a proven toolkit, pressure-test your own ideas, and connect with a network of peers who are all tackling the same challenges.

In a few years, understanding how to market and sell in a circular model won’t be a specialism, it will be a core competency for any commercial leader. This course is your chance to get ahead of that curve.